Since the real estate industry entered the "post-development era", many real estate companies are facing the challenges of efficiency and quality improvement, change and transformation. The industry has entered a period of slow development, the demand for new homes is declining, the cost of capital continues to rise, profit margins are shrinking, and competition in the real estate industry has long entered a white-hot. In the face of increasingly fierce competition, how to use new digital technology in the management of the link to enhance the effectiveness of management, has become the current many real estate companies began to think about the problem. In recent years, along with the increase in policy regulation and the establishment of long-term mechanism, the real estate industry is facing the following three major challenges: the real estate industry into the era of inventory, the development of industry concentration in the rapid increase in the overall level of profit decline, increasingly require refined operation; demand side of the continuous upgrading of real estate enterprises need to establish a perfect user connection to enhance the product and service capabilities; rising labor costs, the enterprise urgently need to use information technology, intelligent technology means to realize the operation of the business. With rising labor costs, enterprises urgently need to utilize information technology and intelligent technical means to realize cost reduction, efficiency and value-added services. At present, leading real estate enterprises have been actively exploring digital transformation, and the upgrading and iteration brought about by industrial interconnection and intelligent technology have also provided real estate enterprises with brand new development opportunities. Right now, RPA (Robotic Process Automation) has made significant progress in helping business organizations improve efficiency.